01 / Overview
Brand Platform & Event Hub.
Atelico needed a powerful, modern marketing platform to drive newsletter subscriptions, analyze user behavior without tracking cookies, and present the Bobium Brawlers live event frontend in a high-fidelity container.
We delivered a clean Git-based content ecosystem using Decap CMS, tied into Mailchimp for newsletters and Plausible for analytics.
02 / The Challenge
Dynamic Event States and Frictionless CMS Integration.
Setting up a CMS that content editors could use without adding complex backend databases or incurring extra hosting fees. Additionally, the Bobium Brawlers event frontend required highly responsive components for real-time engagement.
03 / The Solution
Decap CMS & Analytics Strategy.
We integrated Decap CMS directly into the Astro.js workflow, allowing edits to compile directly to the git repository. We configured Mailchimp to capture subscriptions securely.
To respect user privacy while gaining deep analytical insights, we implemented Plausible Analytics, resulting in a fast, cookie-less tracking setup.