Case Study 01 — Marketing & Content Platforms

Atelico

"Rebuilding a legacy brand site into a CMS-powered marketing hub for an on-device AI gaming engine."

Decap CMS Content Infrastructure
Mailchimp Newsletter Integration
Plausible Privacy-First Analytics
Bobium Brawlers Game Promotion Page

01 / Overview

Replacing a Legacy Site with a Real Platform.

Atelico is building an on-device AI Engine for video games, technology that lets in-game characters reason and interact naturally with players without relying on costly cloud AI. Their existing site had outgrown itself: a simple, static brand presence with no CMS and no infrastructure to support the company's growing story.

We rebuilt it from the ground up as a proper marketing platform: a landing page bringing together the company's about, tech demo, and newsletter sections, a CMS-managed blog covering tech, gaming, and company topics, and a standalone promotional page for Bobium Brawlers, one of the games showcasing Atelico's engine.

02 / The Challenge

A Self-Service CMS and a Fully Responsive Game Promotion Page.

The first challenge was structural: Atelico needed a CMS that non-technical editors could use to publish and update content, without introducing a database, a separate backend, or extra hosting costs. Every edit needed to flow cleanly back into the codebase.

The second challenge was the Bobium Brawlers game page, a dedicated, standalone page built to drive installs and awareness for the game, separate from the rest of the site. Alongside the landing page and blog, it had to hold up perfectly across mobile, tablet, and desktop, with custom components built to handle the game's specific content without breaking layout or performance at any screen size.

03 / The Solution

Decap CMS, Integrated Analytics, and a Responsive Component System.

We integrated Decap CMS directly into the Astro.js build, so content edits compile straight to the Git repository, no database, no extra backend, no added hosting overhead. Editors manage the landing page, the blog, and blog detail pages entirely through the CMS. We connected Mailchimp to handle newsletter subscriptions securely across the site.

For the Bobium Brawlers game page, we built a standalone, custom component architecture in Astro.js and Tailwind CSS, engineered to stay fully responsive across every device size without compromising layout or load speed.

To measure real user behavior without compromising privacy, we implemented Plausible Analytics, giving Atelico a fast, cookie-less tracking setup. Lighthouse audits across the rebuilt platform came back green across the board, confirming the new architecture held its performance under real-world conditions.

Visits: ...